Use these 5 laws of marketing to develop your brand

A lady with a handheld loudspeaker against a yellow background
A lady with a handheld loudspeaker against a yellow background
Photo: Adobe Stock

Bloggers publish over 7 million blog posts, and YouTubers upload close to 1 million hours of video every day.

It has never been easier to become a creator. The cost of publishing is almost zero, and there are no gatekeepers. Plus, if you can manage to separate yourself from the crowd and make yourself visible, the rewards are greater than ever before.

But that’s where it gets tricky. Because it’s so easy and lucrative to be a creator today, it is incredibly hard to become a remarkable one. There is too much competition.

That doesn’t mean it is too late to get started. The internet economy is still in its early phase, and while you may have missed the first wave, the best is yet to come. Look at the stock prices of internet companies. People are betting big on their future. So even if it won’t be as easy as it once was, it is worth giving it your best shot. …


And it will make you rethink your idea of “passion”

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Photo by lev radin, purchased on Shutterstock

“Make sure that you are focused on something you are passionate about.”

These words summarize Jeff Bezos’s answer to a girl asking what advice he would give “to an internet startup company now”. He added it was the same advice he would give to any kind of entrepreneur.

This was after a talk he gave at a summit in 2001 in which he shared a few stories from the early stages of Amazon. His stories had valuable lessons for every entrepreneur and offered crucial insights into different aspects of entrepreneurship like coming up with ideas, making important decisions, and dealing with risks. …


Or even if you only want financial security

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Photo: Karolina Grabowska/Pexels

Many bad things can be said about the pandemic and the financial crisis we are going through. But there is still some good we extract from it.

It has exposed how financially vulnerable most of us are, even those who thought they had the security of their monthly paychecks. It has forced people to rethink everything they know about how money works and how they can (and should) earn, manage, and grow their money. And it has shown us how unpredictable and challenging the future can be.

So if you — especially if you are in your 20’s or 30’s — can use this moment as an opportunity to upgrade your mindset and knowledge, you will be better placed to face the future that will bring even more drastic and lasting changes. …


Avoid them, and you will be hard to stop.

A girl lying in bed — looks dejected
A girl lying in bed — looks dejected
Yuris Alhumaydy/Unsplash

Most people tend to overcomplicate things.

So it’s not surprising that when it comes to advice on how to live happy and successful lives, they start talking about the habits, routines, and lifestyles of the likes of Steve Jobs and Elon Musk.

Now there’s nothing wrong in drawing lessons from the lives of the ultra-successful or using their examples to drive home a point. But the truth is their lives have little instructive power as far as most of us are concerned.

Their kind of success is not a result of morning routines but of several unusual factors converging in the life of one person. There is no playbook to replicate that. In general, trying to succeed by copying these outliers would be like learning how to swim by observing the moves of a giant blue whale. …


Science says money can make you happier.

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Photo — Simon Maage /Unsplash

When you are poor, not having money is your biggest problem. It makes even the pursuit of happiness appear out of reach. You think if only you had enough money to pay your bills and work towards a better life, you would be happy. At least that’s what I thought during my own years of struggle.

But as I later discovered, climbing out of poverty doesn’t bring you lasting happiness. In fact, not having to worry about paying your bills only makes the absence of happiness more obvious. …


In the end, what you remember is what you know

A person looking through two piles of books
A person looking through two piles of books
Andrea Piacquadio/Pexels

How would you feel if the government took away over ninety-five percent of your income? Not great, I suppose.

Yet, in a way, that’s what nature does with everything we learn.

Whether it’s for our schools, jobs, or any other reason, we spend a lot of time trying to increase our knowledge and skills. We take courses, read books and articles, watch videos, listen to podcasts, and what not? All in the hope that it will help us lead better lives and achieve greater success.

But the unfortunate reality is that unless we do something about it, we forget more than half of what we learn within a day and almost all of it in about a week. …


Are you prepared for the future that’s already here?

An arrangement of hundred-dollar bills on an envelope
An arrangement of hundred-dollar bills on an envelope
Photo — Pixabay/Pexels

“May you live in interesting times.” — Chinese curse

We live in interesting times indeed.

On the one hand, statistics on earnings and living expenses show that people can’t even afford the lifestyles they had 20 years ago. While on the other, the social media and advertising industry want us to live increasingly lavish lives.

Then as if that was not enough, the accelerating pace at which our world evolves means stable careers might soon become a thing of the past.


Don’t be “a man with a hammer”

Charlie Munger
Charlie Munger
Photo — Created by the author from the original on Farnam Street

From a very young age, we are made to believe that intelligence, smartness, and creativity are sort of mysterious qualities we are born with. For a long time now, there has been a lot of hype and focus around tests to measure these traits but not nearly as much towards developing them in people.

Besides the obvious problems with those tests, the whole system leads many of us into developing a fixed mindset. So, instead of obsessing over what nature has given to us, we need to learn to make the best use of it.

If you look at some of the most successful people in the world, they don’t just sit back and rely on their natural gifts to guide them through their lives. Instead, they work to improve themselves at understanding the world, making decisions, and generating revolutionary ideas. …


And why it’s matters we remember that

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By The White House from Washington, DC — Wikipedia

Last night, I was scrolling through my Instagram feed when I can across a video of Warren Buffett answering an interesting question — “What appealed to you about being rich?”

Now, Buffett’s answer to this question carries a ton of weight. He is as rich as it gets and knows what practically unlimited wealth can and cannot do for you. Unlike others (talking about why they want to be rich), he was answering from experience, not imagination.

“Well, I like to be independent. I want to be able to do what I want to do every day. …


How a Swedish girl failed her way to unlikely stardom

YouTuber Simone Giertz with her Lipstick Robot
YouTuber Simone Giertz with her Lipstick Robot
Photo — Simone Giertz

“You won’t understand how difficult it is for me to tell you, to confess this.

I am so fricking embarrassed, I don’t want people to think that I am stupid. Now I am starting to cry too. Damn”

Sixteen-year-old Simone Giertz wrote this in an email to her brother when she got a “B” on her math test. She couldn’t stand the thought that she hadn’t been enough or that people would judge her.

Around a decade later, she was at Ted (and Google) talking about how she became the “queen of shitty robots”. She was there talking about the journey that turned her into a YouTube star and an inventor, and that might take her to space someday. …

About

Haris Mohammad

Coach, Trader & Engineer. I write about personal growth, money, and business.

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